When selling items online, a guaranteed way to grab the attention of your prospects is through effective item photography.
The idea is to not just capture an image but to display the product in an attractive manner. A good photo is one that can highlight aesthetics as well as the features of a product. Aside from the right tools, you need the right tricks to enhance the overall appeal of the product.
Here are 5 item photography tips to help you take a perfect picture that will make the sales roll in:
Set up the Product and the Background
Before capturing the photograph of your product, make sure the product itself looks presentable. This includes cleaning it and setting it against the perfect background. If there are grease spots or fingerprints on the product, you should use a wet wipe to remove them. In case of other products such as cushions or bedsheets, iron out the creases and pump up the pillows to make them look fuller. In short, make your item look its best.
As for the background, always use a stable and preferably monochromatic background. The simpler the background, the clearer the image. The product should not merge with the background nor should it create a contrast too stark for the eyes. A simpler background makes it easier to edit a photograph later. It is why white is often preferred for product photography.
If the product is too large to move around – a couch or a bed for instance – then you will have to photograph it where it is. Clean the surroundings and make sure there is no clutter in the background. Add a wallpaper at the back to further accentuate the product. A go-to furniture photography trick is to use a solid monochromatic background for printed/patterned products, and vice versa.
Show it in the Right Light
Make sure there is just the right amount of light around the item. Using a smooth-surfaced table near a window can do the trick since it will evenly reflect the natural light. If the sunlight is too intense near the window, you can move the table away. You can also use a white paper or a cloth to cover the window and diffuse the light.
Remember, while natural light is great for portraits, it can create unwanted shadows in product photos. You can avoid that by using cardboard on the sides of the products. This will soften the shadows. Professional photographers use advanced lighting equipment and prefer artificial sources such as a flashlight. If you must use an artificial source of light, play with the angles until you find a spot where the light hits your product without creating shadows or flashbacks.
Enhance Results with Better Equipment
For an impressive shot, use the most suitable equipment. Ideally, you should get a camera and a lens that gives you the best results. If you have a DSLR, try to explore all of its features to learn how to use it for different types of photos.
However, if you are relying on your smartphone’s camera, do not think of it as a compromise because there has been tremendous advancement in smartphone camera technology. In some cases, newer phones can give better results than older DSLRs. Furthermore, a built-in telephoto lens, such as the one in Pixel 4, can work wonders especially if you are to photograph small objects.
Other than a decent camera, the right equipment to ensure stability can help you take sharper and clearer photos. This is where investing in a tripod is a good idea. It will reduce the number of takes you will have to do to get that perfect image by improving the focus and preventing blurry images. If getting a tripod is not on your list, for now, you can have a makeshift tripod using a pile of books to rest your smartphone against it. The whole point is to keep your camera and item stable as you click.
Avoid Being Too Artsy
One thing you need to remember is you are not aiming for an Insta-worthy click but a straightforward photograph that can best represent the product you want to sell. Therefore, there is no need to go overboard with creativity unless it somehow compliments your product. Aim for a simple image highlighting the features of your product.
There are a few ways to achieve that effect. First of all, make sure the product takes more space than anything else in the photo. It should fill the frame. Secondly, ensure the object is displayed properly in the photograph. Avoid weird angles, upside-down images, or placing your product with another item that can misrepresent its actual size. Potential buyers should know what they are looking at in one glance.
Also, take a lot of photographs from different angles. Taking side and back shots as well as photographing minute details can come in handy. Such shots don’t have to be the main photo but can be added as supplementary shots to give the clients a better idea of the features as well. Moreover, taking more shots increases the probability of getting the perfect image.
Moreover, when using a smartphone, you need to avoid photography effects and filters. These features tend to impact the overall resolution and depth of the image. You can always enhance the image later with the help of a software that wouldn’t compromise image quality.
That said, there is no rule that completely prohibits experimentation. For instance, a slight angle to give depth to the image is recommended instead of taking all straight on photos.
Retouch your product Photography
Post shoot retouching can help you achieve a polished look for your image. If you meticulously edit an image taken from a smartphone, you can make an otherwise mediocre image look professional.
Editing softwares such as Photoshop have tools and features that can bring the best out of your photograph. Among other things, you can adjust lighting and remove background flaws from the image. If you want the background or some part of it gone, a photo editor will do it for you. However, it is a time-consuming process and it will take you some time to get the hang of it.
It is crucial to edit images with finesse. If it is easy to notice it, the potential buyers are likely to doubt the authenticity of the product as well. A natural-looking photograph will always win over one that seems clearly edited. If you doubt your ability to use these tools, you can always hire a professional. Moreover, you must not rely on such software entirely. Always aim at capturing the best of photographs before you edit them.
Taking perfect photos of a product is a skill that you can develop and hone over time. Learning new tricks can make a world of difference. Follow the item photography techniques shared above to get better photos and sell your items on dubizzle faster.